"Love car, love people, love life." This has been Nissan's guiding principle in carving its niche in the automotive industry. With their dedication to the people as well as their zest for everything that life has to offer, Nissan has manifested such values in designing superior cars that are tailor-made for the needs of the public. Today, Nissan vehicles are lauded for its main attributes of being reasonably priced, reliable, and technologically advanced.
Contrary to popular belief amongst car consumers that Nissan is a relatively new player in the industry, Nissan actually traces its origins back as early as 1911. The brand recognition may only seem recent, as it was previously operating under different names and in a foreign country unlike the typical pioneering American and European automakers. Originating in Japan, Nissan was initially called as the Kwaishinsha Motorcar Works, then Kwaishinsha Motorcar Co., and again renamed to DAT Motorcar Company. Further corporate mergings triggered another set of name alterations to DAT Automobile Manufacturing Co. Limited, to Jidosha-Seizo Co. Limited. The term 'Nissan' only came into the company's history in 1934 through the Nissan Motor Company. Fickle as though Nissan may appear in terms of company name, there is nothing inconsistent in their vision to provide quality cars to the market. Intent to excel on its craft, Nissan even partnered with a European corporation to gain access to automobile and engine designs. With much engineering genius, it was in the 1950s that Nissan found itself entering American soil with its unique Datsun sedans and compact trucks. And with that, Nissan never looked back since.
At present, Nissan already has numerous high-powered vehicles tucked under its belt. It has fully exercised its expertise in creating a range of trucks, sport-utility vehicles, minivans, economical cars and luxury sedans. Its popular trucks are the Nissan Titan and Nissan Frontier. Its line of SUVs and minivans, on the other hand, would include the Nissan Quest, Pathfinder, Armada, and Murano. In addition, the car lineup boasts of the Nissan Sentra, Maxima, and Altima, to name a few. Nissan also offers a range of world-class luxury sedans under the Infiniti badge.
However, more than its top-of-the-line vehicles, Nissan has elevated its capabilities into new heights, what with its continuous clientèle assistance through the availability of the Nissan aftermarket parts. Each of these Nissan parts is stamped with the innovative and powerful performance intended for the vehicle's smooth running. Nissan parts can be categorized for specific Nissan models such as the Nissan Pathfinder parts or Nissan Auto Parts. It can also be available in individual and general kinds, such as the Nissan fenders, spoilers, fuel tanks, alternators, condensers, coolant tanks, and a long list of others. Its Nissan engine parts, for instance, are considered industry marvels. The VQ35DE, Nissan's all aluminum 3.5L V6 engine, is remarkably good for 245 horsepower at 5,800 rpm. While Nissan's continuously variable transmission (CVT), dubbed as the Xtronic, is specifically designed to handle the power of the VQ35DE.
With all things considered, Nissan is a brand that reeks of style, innovation, and consumer commitment. Nissan doesn't just rely on tried-and-tested products, it continuously engineers superior parts that would provide its car's maximum performance.